Berlin-Ice

Mai 8, 2018
By: Peter Geyer
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Creating a profitable retail enterprise is a challenge that is as old as commerce itself. Creating a profitable retail enterprise within a sports facility adds additional levels of complexity to the endeavor. However, sports-oriented retail can derive enormous benefits from being co-located within a sports facility – as long as the two are integrated in

5 Key Lessons I Learned from Getting Involved in Ice Sports

Februar 20, 2018
By: Peter Geyer
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I looked at the calendar the other day, and I realized that I have now been participating in ice sports for over 20 years – as a hockey player, as a hockey parent, and as the co-founder of Berlin-Ice. As the product of several generations of teachers, whenever I hit a milestone like this, I

Retail in a Sports Facility Requires ESP: Experience, Sub-Culture and Place

5 Key Lessons I Learned from Getting Involved in Ice Sports